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Projects 2016

ucoo

ucoo : a fun tool to track your carbon footprint

Ucoo’s goal is to offer Peugeot’s clients a fun community-based tool to track their CO2 emissions.

User experience relies on a gamification-based usage strategy, with achievements and rewards. In other words : it’s a playful tool which favors user-interaction while raising awareness at the same time.

Study done in February 2016